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Who we are?

TikTok Education Team
As a trusted Learning Partner of TikTok Shop Academy, BrandPal Academy has been collaborating with the TikTok Education Team since December 2023 to empower U.S. sellers and creators to thrive on TikTok. To date, we have produced 33 engaging educational videos covering essential topics to help users monetize effectively.


Boost sales and brand awareness on TikTok Shop with shoppable videos, the Shop Tab, creator partnerships, and live streaming.
Top 4 Ways to Grow Sales on TikTok Shop

To maximize impact on TikTok LIVE, master key features to boost engagement, drive sales, and increase conversions.
Must-know LIVE Features & How to Better Use It


Set data-driven goals to improve your livestream by focusing on increasing traffic, boosting engagement, and maximizing sales.
Level-Up Goal Setting For Your LIVE



Understanding key metrics—content, conversion, and compliance—is crucial for optimizing TikTok livestreams, refining strategy, and driving better results.
Key Metrics to Observe & How to Access Data

Learn how to create engaging beauty shoppable videos with effective strategies for product demos, tutorials, and behind-the-scenes content to boost engagement and sales.
Crafting Effective Beauty Shoppable Videos


Build trust with authenticity, showcase products through demos and LIVE Q&A, maintain consistency with a regular schedule, drive sales with urgency, and simplify the buying journey with clear calls to action.
Seller Spotlight

Introduction of BrandPal Academy
BrandPal Academy is an innovative, AI-powered learning platform designed to enhance the educational experience for TikTok sellers. We offer a range of comprehensive course series, providing sellers with a structured, in-depth understanding of TikTok’s most effective monetization strategies.
BrandPal's Proven Success in Seller Education
We are Top Bidder for the TikTok Shop LIVE Training Program👑

Launched by TikTok's official Merchant Education team, this exclusive training program is available by invitation to the platform's 7 million sellers. The program focuses on live shopping and is specifically designed to help TikTok Shop sellers enhance their livestreaming skills and boost their sales performance.
Sellers can be invited to participate
7 million

As of October 27, the number of seller accounts we’ve served increased to 154, with a total GMV of $78.49M. This represents a 53% month-over-month growth in GMV over the past two months.
The number of accounts has increased
154 pcs

Total GMV
$78.49M

GMV for two months
increase
53%

Student testimonials

“We had our TikTok partner helping us and it was an amazing learning experience!”
Fhiheat

“I gained a lot of confidence from the course as I was more comfortable knowing ‘how’ and ‘what’ to do in my LIVEs to boost viewership and sales!”
Forever Bloom Skincare

“Thanks for the training! I am trying to implement all the tips and tricks I learned in my class here!”
Crazy Beautiful Homeschool
Our Courses
Live Shopping
Live Shopping
The 10-module 'Live Shopping' course guides learners from market insights and foundational theory to practical skills such as setting up live rooms, building teams, crafting effective sales pitches, and conducting post-live reviews.
Influencer Marketing
The 8-module 'Influencer Marketing' series offers 30 lessons on key principles, TikTok influencer dynamics, selection, relationship building, content creation, and collaboration best practices. This course equips learners with the strategies to effectively leverage influencer marketing for significant brand growth in today’s e-commerce landscape.
Shop Advertisements
The 6-module 'Shop Advertisement' series offers 16 lessons on learn to create effective TikTok ads, optimize campaigns, and drive conversions through engaging video content and smart strategies.
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